
About Us

METRO SALES GROUP Is based in one of the country's busiest marketplaces, the NY metro area with offices in NY and NJ. Established in 2002, Metro Sales Group has quickly become one of the nation’s leading manufacturing representative firms in the security, distributed audio and Automation industry.
Founding partners Allan Liers & Bill Higgins together bring over 80 year’s experience in Security and Distributed Audio to the marketplace.
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Learn more about our team!

Allan Liers
President
With a strong technology background,

Bill Higgins
Vice President
Bill has over 30 years inthe security business working as Regional Sales Manager for Wells Fargo and as SalesManagement with Kratos integrators before forming Metro Sales Group.

Shannon Mackey
Marketing Consultant
Shannon has been a part of Metro Sales since 2012. With more than 20 years of marketing experience across various industries, she contributes her expertise to Metro Sales by managing all marketing.

Testimonials
David Pilchick
Owner, Brooklyn Low Voltage Supply
"Allan is a consummate professional. His knowledge and expertise tempered by his humble and simple demeanor belie his true experience. Allan is a pleasure to work with, is honest as well as hardworking. Allan looks at every opportunity with excitement and interest and makes it his business to satisfy the client. I enjoy working with Allan and highly recommend you do the same."
Martin Garelic
Corporate Sales & Technology Trainers, Briscoe Protective
"I have worked with Allan for a few decades now and between his knowledge of the industry and his friendship towards me and all of his clients, there is really nothing that Allan cannot help with. From his expertise of his product lines and the "how-to", you can design a system and run your company with confidence. Give him a call - and by the way - he answers his phone."